CEMENT is as vital a commodity to fast-growing economies as oil or steel. No other material is as versatile when it comes to building houses, roads and big chunks of infrastructure. It is a huge business: the world’s cement-makers rake in revenues of $250 billion a year.

In 2010, the world production of hydraulic Cement was 3,300 million tonnes. Over 2011 and 2012, global consumption continued to climb, rising to 3585Mt in 2011 and 3736Mt in 2012, while annual growth rates eased to 8.3 per cent and 4.2 per cent, respectively.

Fertilizer (or fertiliser) is any organic or inorganic material of natural or synthetic origin (other than liming materials) that is added to soil to supply one or more plant nutrients essential to the growth of plants. Conservative estimates report 30 to 50% of crop yields are attributed to natural or synthetic commercial fertilizer. Global market value is likely to rise to more than US$185 billion until 2019. The European fertilizer market will grow to earn revenues of approx. €15.3 billion in 2018.

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